“I-centricity” is the phenomenon wherein a person exists solely and completely for their existence.  No matter what the cost, they will do what it is they feel will be the highest and best benefit for themselves.  Unfortunately for them, no one is completely independent and thus, this type of thinking will eventual erode whatever level of success and happiness they sought to embrace.  It is irresponsible and has been the root cause of corporate and economic collapses such as Enron, Wall Street and other catastrophes of recent memory.

“Know thyself,” says Socrates. “To thine own self be true,” quotes the Bible. Do you know yourself? Do you know your business?

Where your business fits into the marketplace is one of the most overwhelming yet most important evaluations you can make in your business. Are you a market leader? Are you slowly (or quickly!) losing market share? What new policies could result in costs being cut? What are some economic indicators that could wipe your business out while you’re not looking?

Talk about strange. Chickens can’t fly. However, in a situation where they feel desperate, they might make the decision to try. Heck, they are birds, right? They see other birds flying. But they can’t. They all come crashing to the ground…over and over, possibly thinking that, hey…maybe next time things will be different.

What the Heck is a Vision, and How Much Will it Cost Me?

Your vision talks about where you want to go, or what you want your company to be when it grows up. It is the answer to that question people ask, “What do you do?” It is the foresight that your company needs to stay on course.

Entrepreneur?

Small Business Owner?

High Growth Small Business Owner?

According to some reports, the economy is finally beginning to stabilize.  Job losses are slowing, and some companies are beginning to hire, again.  Most businesses have been hurt and some businesses are unfortunately closed.  Still others are starting.  Why?  People are seeing opportunity.  They identified a need in the marketplace and are willing to fill it.

The Problem:

    * Starting a new business is relatively easy.  Have a product or service and get people to buy it.

I was working with a client, over the weekend, at his office in Downtown Atlanta.  He mentioned to me, when we were walking in, that he had gotten a ticket parking in the same location that I did.  However, there was a 2 hr parking sign there, so I felt like I was safe.

Extraordinary Business: Pondering Pollen

In Atlanta, like other cities, from March until the end of April, we are faced with one of the most debilitating repertory inhibitors: Pollen.  The pollen begins to fall, from everywhere, like a light snow, covering everything with yellow dust.  While many of us celebrate the arrival of spring, many more suffer from the onslaught of a seemingly useless enemy.