The Global Institute of Enterprise Development (The Global)
Know Business. Know Social Enterprise. Know Leadership.
Youth Enterprise Academy (YEA)
The Global Youth Enterprise Academy is designed for youth that want to start a business or learn about the world of small business. The purpose of this course is to build skills exposing youth to the world of small business as an alternative, but viable career option. The training materials provide the knowledge and skills necessary to test the feasibility of a business concept.
Students will learn the following:
- What it takes to be a successful entrepreneur
- How to identify, develop and test their business concept
- How to select the best business entry option
- How to organize and manage their business
- How to research and market their business
- How to understand and get their financials in order
- How and where to get funding for their business
- How to determine the feasibility of their business concept
- The importance of networking with other entrepreneurs
Textbook
The basic text for the course will be uploaded to the course platform.
Students will be expected to have read the required material before class. Doing so will make the lectures much more profitable.
Coursework
Following is a description for each module covered within the program:
Module 1: Being an entrepreneur
Students will develop an understanding of entrepreneurship, why businesses succeed, and the importance of a business plan.
Module 2: Mind your "own" business
Students will explore areas of entrepreneurship and assess their personal, business, and lifestyle skills.
Module 3: Be a legal eagle
Students will understand government regulations, taxes, legal structures of business, managing risk, intellectual property rights, and contracts.
Module 4: E-commerce
Students will learn the history of the internet, along with its issues. They will learn about buying and selling online, security, marketing, and social media.
Module 5: Researching your idea
Marketing is introduced along with market research including sources of market data, trend spotting, and personal marketing.
Module 6: Big time marketing
Students will learn key concepts, terms, and "how-to's" of marketing and selling.
Module 7: Building your business
Students will learn how to build their business by structuring sound business deals, and explore the art of negotiation.
Module 8: Accounting: the language of business
Students will understand accounting systems as they learn to "speak accounting," explore basic concepts, and learn about basic financial statements.
Module 9: Managing your cash
Students will learn about basic financial statements.
Module 10: Show me the money
Students will learn how to evaluate financing options and determine which is best for your business.
Module 11: Ready, set, charge
Students will decide if their business is feasible and take the next steps.
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Homework Assignments and Exams
We will assign 11 homework sets in this course. We assume that you will work on the problems as the material is covered in the lectures.
Grading
Typically, grading will be based on the assignments and classroom participation.
None.
Youth between the ages of 16 and 21 years old.
